This Spring, Realcomp’s Board of Governors met to develop a strategic plan for Realcomp II Ltd. for the remainder of this year and into 2008. In order to best serve our REALTOR® subscribers and to position you for continued success in the industry, Realcomp’s Board identified five (5) important initiatives in the strategic plan that are now included in Realcomp’s Business Plan for implementation. As such, we have our “marching orders” and will concentrate future efforts in the following areas:

• Make MoveInMichigan.com a preferred consumer real estate site for the entire State of Michigan. This initiative is an ambitious one, but one our Board is committed to realizing for you.  Realcomp’s Governors recognize that MoveInMichigan is not a replacement for Realcomp member websites, but an important alternative. MoveInMichigan.com, as a top real estate search site, has the potential to both gather and bring Internet leads back to you – the rightful owners of those leads.  Much work needs to be done in order to accomplish this feat, but we are up for the challenge and the reward of being successful for our members.
• Establish standards of REALTOR® professional action, implement the standards, communicate the value, and improve consumer perception of REALTORS®. Realcomp intends to gain feedback from consumers as a component of identifying key messages to communicate. By helping to develop professional standards and raise consumer awareness of these, we hope to be a part of raising consumer confidence in REALTOR® professionals.
• Continue with public awareness activities aimed at communicating the value of the REALTOR®. Realcomp’s current public awareness campaign and future efforts will continue to promote these important messages.
• Make “MLS” a brand with appropriate guidelines and controls for its use. Promoting the proper use of the term “MLS” is crucial in establishing public perception of the value of the services provided by a REALTOR®. Just as the term REALTOR® signifies specific ethics and values, the Board is firm on members rightly associating the term “MLS” with the true definition of the service.
• Continue efforts to consolidate MLSs. The initiative of Realcomp’s Board is to provide REALTOR® members access to the most complete real estate database available. Realcomp is committed to growing our subscription base and dedicated to providing the most complete and accurate database for REALTORS® in Southeast Michigan.

For the remainder of the year, you will see and hear of Realcomp asking questions, implementing improvements, and taking other necessary steps to move us towards the successful implementation of these goals and more! As always I can be reached by phone at 248-699-9120 or by email.

View Archived StraightTalk Articles